The On Page Search Engine Optimization.

You have customized the template with your logo, texts, probably additional pages and an advanced contact form. You might be thinking that your website is ready to go online, but that’s not correct and too many companies miss that point. Before your actual website launch you should take care about on page search engine optimization.

So what’s the on page search engine optimization? We all know that to access our website people have to find it first of all. In which way can they do that? Ok, that’s printed ads, website address on your new business cards, word of mouth or just the banner on some website. That’s fine, but there are also many people looking for a company and some services online via the search engines like Google, Yahoo, MSN etc. The on page website optimization is meant for the search engines to better know who you are, what you do and thus show your website in search results for the matching search queries and preferably closer to the top than on one thousand eighteen page of the search results. This is the very first step to the
online success, there’s nothing complicated here and with the help of our article you will be able to do it on your own.

On page search engine optimization consists of 3 main stages:

  • Stage 1: Find the right keywords
  • Stage 2: Add keywords on website page
  • Stage 3: Add keywords to special meta tags

Finding the right keyword

Keyword is the word or the phrase for which you would like to show up in the search engines results. For example if I’m selling the templates, the keyword that’s associated with my business is the template. But, there’s a competition. If we go to Google and type “template” to the search bar it’ll give me about 181,000,000 results. Wow, that’s a lot and it’s impossible to get on top with such a competition. Hence the conclusion, we need to find the right keywords for our website.

The perfect keyword should be popular but have low competition. If you find one, you are the winner. There are some free tools (and lots of commercial tools) that can help you, but I like most Google keywords suggestion tool: https://adwords.google.com/select/KeywordToolExternal. Though it’s not directly meant for searching keywords for your website, it can give you all the info that you need. Enter the keyword you have in mind (it’s better to enter the phrase consisting of 2-3 words) and this tool will show you a long list of similar keywords and the number of searches. Choose several keywords and enter them in Google search bar, then compete the competition and the number of searches. To make sure that’s a good keyword you can calculate the keyword effectiveness index which is the number of daily searches divided to competition. If its’ lower than 0.001 that’s a poor keyword.

It also makes sense to to target your website locally, like say flash templates in Brooklyn. This way your website will definitely show up closer to the top to your targeted audience if they live in Brooklyn and look for the templates in Brooklyn.

You should choose about 2-3 keywords for every page of your website. Of course, the keywords should have something in common with the info from that pages.

Adding keywords on page

Now when we have the keywords ready we should start adding them on pages. It’s most effective to add the keyword to the page title, to the first abstract closer to the beginning and then to the very end of the page.

Don’t overuse the keywords, the density of the keywords should be not more than 3-7%, which means that if you have 100 words on page, there should be not more that 3-7 keywords/keyphrases. Don’t optimize for the search engines only, never forget that people will read this page as well.

Add keywords to special meta tags

Meta tags are special HTML tags that are meant for the search engines as well. If you don’t work with HTML, just ask your developer to add the Title tag and meta description tag on every page of your website.

Info from the title tag is shown at the very top of the page when you view it in a browser. This same text shows up as the title of the page in the search engines. Text in the title tag should consist of about 5-15 words and contain your keywords. You should place them as close to beginning as possible. Always remember that the text in the title should be relevant to the text that you have on page.

Meta description is the short description you write for Google about the web page. Description should be no longer than 20-25 words and should contain your keywords as well. It also may show up in search results as the short description of your website, so make sure it’s good not for the search engines only.

Now, you are ready to go online. Experiment with the keywords and find best ones, change them from time to time to see if you can get even better results.

Cheers and good luck!

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