Archive for April, 2009

11 Things You Should Know Before Buying a Template.

Tuesday, April 28th, 2009

The name of the post today speaks for itself. We’ll list answers to the 10 most popular but very important questions answers to which you should know before buying a template.

1. Can I “try” the template before making a purchase?

No, it’s not possible to “try” the template. It makes sense to send the template link to your friends, partners, family and get to know what that think about this exact template you have chosen. There’s no difference, whether you see the template on our website or on your domain name so it’s easy to make the decision.

Take a minute to check our Learning to Choose the Right Template article, it should help you with choosing the right template. If you are interested to try your editing skills, check our Free Sample Templates section. For this, choose any template of the type you are interested in and go to the template detailed page. There you’ll find the link to download the sample template of according type. Keep in mind that you can’t use the sample website to built a website, it’s meant for testing purposes only.

2. How can I edit the template? Is there some place to edit it?

Our templates are the design plus HTML code or flash only. There’s no admin area where you could change the content, place your logo or upload new images. In order to edit the look and layout of the template you have to edit the template source files, which include graphical .psd files (Photoshop), .html files and flash .fla files, if that’s a flash template or a usual template with the flash header animation.

In order to edit these files you’ll need some programs (listed in the Software required section for every template) and you’ll need to know how to actually work with these programs and update the files. If you are not sure you can edit the template on your own, we highly recommend to contact us for the help. For a very affordable fee we will add your logo, content and images on the template pages and will make sure the website is ready to go online.

3. Is it easy to edit the template?
Yes, editing the template is easy but you should have at least the beginner skills working with the programs listed in the Software required section. We have some tutorials in our help center here at www.template-help.com and there are lots of free tutorials available online.

4. I know how to work with the Frontpage, can I edit the template?

If you have chosen a website template or a CSS template and don’t plan updating the graphics (you’re just replacing the texts on pages) then you can. In all the other cases you should have all the programs listed in the Software Required section to be able to customize the template to fit your needs.

5. There’s a search form on the template, it’ll work, right?

No, the search form or the property listings won’t work, that’s just the design element. We do not produce templates with scripts and we don’t program elements like the search form. The only exclusion here are the templates based on the CMS which means a content management system, that is osCommerce, Creloaded, WordPress, phpBB, php-Nuke, Joomla, Mambo and Magento templates.

6. How will you deliver the template?

We don’t ship the discs with the templates. We’ll send you an email with the link to download your template files in about 5 minutes after the purchase has been made and verified by the billing officer. You will be able to download template files during 3 days after template purchase, after that the link will become inactive. If you didn’t have a change to save template files to your computer during this time, feel free to contact us and we’ll resend you the link.

7. What files are included into the template package?

Inside the template zip file you’ll find the following folders: screenshots, site, site_flash (if that’s a flash site) and sources folder. Screenshots folder contains the screenshots of the pages, the site and site_flash folders have the html files or flash file accordingly (that’s the template files that are usually uploaded to the server). The sources folder contains all the template source accordingly, including graphical files, fonts, flash and the clipart library.

8. Can you tell me who have purchased the template before me?

No, this is a confidential information. Taking into account the number of websites online, the possibility you will find the website built from the same templates comes to zero (especially if you have customized the template).

9. Can I get a discount?

Why not, we’ll glad to offer our returned customers ( over 10 templates purchased) a 5% discount.

10. Can you help me to choose the design?

We can help you to choose the right template type, but in terms of template design, you’re the only one to take the decision. Noone knows your business and your preferences better than you do.

11. Will the template look absolutely the same on my website?

Yes, the template will look exactly the same as you see it on our website. It’ll have all the nice flash effects, roll-overs and sounds. By the way, if you don’t like the sounds we can replace them for you at a small fee.

If you still have some questions about the templates, feel free to visit our online help center here http://template-help.com. Good luck!

The On Page Search Engine Optimization.

Thursday, April 23rd, 2009

You have customized the template with your logo, texts, probably additional pages and an advanced contact form. You might be thinking that your website is ready to go online, but that’s not correct and too many companies miss that point. Before your actual website launch you should take care about on page search engine optimization.

So what’s the on page search engine optimization? We all know that to access our website people have to find it first of all. In which way can they do that? Ok, that’s printed ads, website address on your new business cards, word of mouth or just the banner on some website. That’s fine, but there are also many people looking for a company and some services online via the search engines like Google, Yahoo, MSN etc. The on page website optimization is meant for the search engines to better know who you are, what you do and thus show your website in search results for the matching search queries and preferably closer to the top than on one thousand eighteen page of the search results. This is the very first step to the
online success, there’s nothing complicated here and with the help of our article you will be able to do it on your own.

On page search engine optimization consists of 3 main stages:

  • Stage 1: Find the right keywords
  • Stage 2: Add keywords on website page
  • Stage 3: Add keywords to special meta tags

Finding the right keyword

Keyword is the word or the phrase for which you would like to show up in the search engines results. For example if I’m selling the templates, the keyword that’s associated with my business is the template. But, there’s a competition. If we go to Google and type “template” to the search bar it’ll give me about 181,000,000 results. Wow, that’s a lot and it’s impossible to get on top with such a competition. Hence the conclusion, we need to find the right keywords for our website.

The perfect keyword should be popular but have low competition. If you find one, you are the winner. There are some free tools (and lots of commercial tools) that can help you, but I like most Google keywords suggestion tool: https://adwords.google.com/select/KeywordToolExternal. Though it’s not directly meant for searching keywords for your website, it can give you all the info that you need. Enter the keyword you have in mind (it’s better to enter the phrase consisting of 2-3 words) and this tool will show you a long list of similar keywords and the number of searches. Choose several keywords and enter them in Google search bar, then compete the competition and the number of searches. To make sure that’s a good keyword you can calculate the keyword effectiveness index which is the number of daily searches divided to competition. If its’ lower than 0.001 that’s a poor keyword.

It also makes sense to to target your website locally, like say flash templates in Brooklyn. This way your website will definitely show up closer to the top to your targeted audience if they live in Brooklyn and look for the templates in Brooklyn.

You should choose about 2-3 keywords for every page of your website. Of course, the keywords should have something in common with the info from that pages.

Adding keywords on page

Now when we have the keywords ready we should start adding them on pages. It’s most effective to add the keyword to the page title, to the first abstract closer to the beginning and then to the very end of the page.

Don’t overuse the keywords, the density of the keywords should be not more than 3-7%, which means that if you have 100 words on page, there should be not more that 3-7 keywords/keyphrases. Don’t optimize for the search engines only, never forget that people will read this page as well.

Add keywords to special meta tags

Meta tags are special HTML tags that are meant for the search engines as well. If you don’t work with HTML, just ask your developer to add the Title tag and meta description tag on every page of your website.

Info from the title tag is shown at the very top of the page when you view it in a browser. This same text shows up as the title of the page in the search engines. Text in the title tag should consist of about 5-15 words and contain your keywords. You should place them as close to beginning as possible. Always remember that the text in the title should be relevant to the text that you have on page.

Meta description is the short description you write for Google about the web page. Description should be no longer than 20-25 words and should contain your keywords as well. It also may show up in search results as the short description of your website, so make sure it’s good not for the search engines only.

Now, you are ready to go online. Experiment with the keywords and find best ones, change them from time to time to see if you can get even better results.

Cheers and good luck!

Templates, Photos and Images

Wednesday, April 15th, 2009

Though this sounds a bit perkily, it’s obvious that our templates are visually attractive else, you won’t be interested to get one. The question is, whether it makes sense to keep the same photos and images when you change the template design to correspond to your company needs. There are pros and cons we’d like to discuss today.

1. Should I change the logo?

When we say logo we mean some graphic element or icon located next to the company name in the header area of the template. Yes, we definitely recommend to change it and here’s why.

First, though the possibility to see the other website built based on the same template comes almost to zero there’s still a chance that after some deep research or just occasionally one of you customers will see your logo on some other site and will definitely get confused.

Secondly, you can’t use this logo to create the corporate style since all the images in the templates are optimized for 72 dpi resolution which is too low for print, so you should know beforehand that you won’t be able to use this logo for the envelope, letterhead or business card.

If you desperately like the logo, you can order the development of this exact logo in vector or high resolution from us but we recommend to at least make some small change to the logo to make it look different from what’s on the template.

If you consider changing the logo but not ready to spend $500 for a logo yet (and that’s the average that professional logo design studios charges for logo) we highly recommend you to visit our logo templates section. These are great designs with the great concepts worth $21 only. Or you can even purchase the logo at unique price of $70 and be the only owner of an absolutely unique design. (more…)

The Psychology of Color: Right Business Templates

Monday, April 6th, 2009

What colorscheme have you chosen for your website templates and what were the reasons for making that particular choice? Is it because you like this color or do have you evaluated the impact of this color on your website visitor? Templates design elements and layout is important but your colorscheme should be sending a specific message to people who’ll be actually viewing your website. So the question is: do you know what message is it? (more…)

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